Business strategy in global environment Assignment

Business strategy in global environment - date ExampleThe competitors in this market are holding their ground they are trying truly hard to slice of some guests from Fastways customer base, scarcely so far, no competitor has been successful in accomplishing this objective. Even though the new operations of the companionship are redundant, but still the company has been very successful in meeting its customers expectations with significant ease. Nevertheless, the company cannot keep operating like this for too long and it will have to tax return initiatives to reform its current processes. Moreover, the company needs to decide whether it would use its knock-down(prenominal) capital base to expand into new market or if it will continue to serve in its current market. In this regards a decisive action is needs from the companys management. Introduction Tough economic climate has made it imperative upon companies to improve their operation methods, restructure their cost structu re and identify new market segments, which the company can serve profitably. In this regards, if a company wants to ensure its survival, it should suck up its operations in the global arena. A company by initiating its operations in the international arena can expand its customer base and take advantage of the opportunities presented by globalization. To reap the benefits of globalization, the company needs to adopt a global strategy. ... Part 1 Strategic Choices and Options for the Company Strengths, Weakness, Opportunities and Threats (SWOT) Matrix Strength The company was formed in 1983 in New Zealand, and is now the worlds largest franchise courier service company. The companys management is renowned for approach path up with exceptional company policies. Companys internal structure, comprising of policies, procedures and staff is perfectly tailored to fit the requirements and expectations of local market. The company has a very loaded organisational culture in place, which i s perfect for handling any unprecedented circumstances in the companys external and internal environment. The company is offering a product mix that is highly suitable to meet the needs of the local market. The company has strong brand equity in its local market. The company has strong infrastructure and is highly technology oriented the company firmly supports innovation in its existing company processes. The company has a strong positioning relation to differentiate it from competitors operating in the market. The company has operational processes which enables it to deliver a package in a very quick time. This further leads to its name macrocosm synonymous to quick and timely delivery. The company has a strong capital base which allows it to maintain a large fleet in the marketplace. The company has a strong network of hubs, airplanes and trucks which allow it to offer fast track services. The company holds 50% of the market share of the parcels in the shipping industry. The co mpany is firmly customer oriented and this fact is professed by means of its customer service.