Challenges Facing Fashion Industry in Ghana - 6592 Words

CHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (Stuart, 1995). During the last decade, the developments of new technologies all over the world and growing globalization of countries economies have produced the fastest changes ever. The fashion industry in Ghana, especially,†¦show more content†¦The study seeks to unravel the challenges and make recommendations to solve the problems. OBJECTIVES OF THE STUDY The objectives of the study were: 1. To investigate how foreign cultures have influenced the Ghanaian brands in the clothing industry. 2. To assess the challenges associated with clothing design ( product development) 3. To investigate the challenges industry players face in their pricing of products 4. To assess how they promote their products. RELEVANCE OF THE STUDY It is hoped that the study would benefit clothing sub sector of the fashion industry in Ghana. Also, it will serve as a pedestal upon which future researches in the area would be based. CHAPTER TWO LITERATURE REVIEW Eusebio (2007) carried out a research on the topic â€Å"Internal key factors in export performance: A comparative analysis in the Italian and Spanish textile-clothing sector† The purpose of this paper is to analyze the key factors in the international performance of textile manufacturing companies. The study provided a comparative study of the main factors that have affected the export performance of the Spanish and Italian clothing sub sector of the fashion businesses. A wide range of factors has been studied, such as size, dispersion of sales and export experience. In order to compare Spanish and Italian cases, the empirical study used a standardizedShow MoreRelatedChallenges Facing Fashion Industry in Ghana6584 Words   |  27 PagesTO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (StuartRead MoreThe Culture And Customs Of Ghana1714 Words   |  7 Pages Textile industry for centuries has played an important role in most West African societies. It has been also a form of art that can give us information about the history of African’s countries. The materials used, the patterns, and the colors of the clothes can be associated with specific communities. For example, Kente clothes are made from cotton, silk, and raffia. Salm and Falola claim that, The cultures and customs of Ghana today are a product of diversity in indigenous form, influenced byRead MoreAn Apprasal of the Activities of Nafdac in Nigeria Economy2395 Words   |  10 Pagesa paper at this one day sensitization seminar with Theme Optimizing opportunities in the Airfreight industry, organized by the Nigerian Shippers Council for importers/exporters, operators regulators and other stakeholders in the Airfreight sector as part of its continuous effort to educate and sensitize shippers on useful procedures in international trade and movement of goods. The aviation industry is a vital sector in any nation s economy. It facilities the global movement of people, goods and servicesRead MoreProblems and Prospects of Marketing6358 Words   |  26 PagesEconomies: The Nigerian Experience Sunday O. E. Ewah Alex B. Ekeng Department of Business Administration, Cross River University of Technology Ogoja Campus, Nigeria Tel: 80-5901-4300 Abstract The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures. Others are few competitive opportunities, excessiveRead MoreCreative : Creative And Creative Industries3206 Words   |  13 Pagesthe ethnic minorities. The Nigerian government legislated English as her official language, the language that binds together. This report describes the environmental scan of the giant of Africa and the current state of Arts, Cultural and Creative industries. I will also be speaking about the main trends, what influences these sectors, the legislations and policies that have affected them and finally conclude on the overall health of the cultural and creative sector in Nigeria. English is Nigeria’sRead MoreThe Rise of China and Future of the West17670 Words   |  71 Pagesthe US (175 Billion). In this context, Protectionism or a change in currency could bring more problems than solutions. The best guess is the democratization of China and the increase of its labor costs. On the other hand, there is an hidden challenge: What should we produce in the future? Presently, China is a blessing for the consumers. However, if current trends were going on, we could export wine, antiques and tourism and import all the machinery and technology from China. Clearly the freeRead MoreThe External Environment and Its Effect on Strategic Marketing Planning: a Case Study for Mcdonald’s8424 Words   |  34 Pagesstability and financial policies of a country and government bureaucracy. Political and legal forces are highly important as they cover many aspects of company policy. Government policy affects industry as a whole through regulatory bodies such as the Department of the Environment and the Department of Trade and Industry. These bodies develop policies on the trading, restrictions and standards within their particular field. The policies created can affect businesses in various ways; in how their productsRead MoreBusiness Ethics and Global Economy10535 Wo rds   |  43 Pageswith conduct on behalf of the firm; also becoming increasingly important are environmental affairs, a legal responsibility as the basis of codes, and enforcement/compliance procedures.2 In this chapter, we explore the ethical complexities and challenges facing businesses that operate internationally. We first consider the different perceptions worldwide of corporate ethics, cultural differences, and cultural relativism. We also discuss a global framework for ethical principles. Then we examine multinationalRead MorePepsi Marketing Plan.13402 Words   |  54 Pagessomewhat sporadically owing to startup and operational pressures. Many ideas abound within the organization as to what should be done, by whom and by when but typical of many small businesses, little is done in an integrated, planned, or sustained fashion as survival is the primal objective. Also hampering the introduction of a committed drive for marketing and sales activities has available of resourc es and time on the part of the owners. The result is a fragmented and piece meal approach to marketingRead MoreChina in Africa Essay20116 Words   |  81 Pagesimposed on Africa by international institutions, such as World Bank, in determining the relative roles of the state and private sector and agricultural output trends. Farmers’ economic and social choices are highlighted before probing the central issue facing Africa’s rural dwellers, namely the increasing displacement of their agrarian labour. The question is what are the implications of the World Development Report 2008’s recommendations for the survival of smallholder farmers? The book by Havnevik et