International Fasion Marketing Research Paper Example | Topics and Well Written Essays - 750 words

International Fasion Marketing - Research Paper Example From this paper it is clear that may pose some hurdles in crossing national borders in terms of compliance with the foreign country’s national law and ethics. Specially as Brora is going multinational, the terms and conditions related to a helpline that  is being governed by British law has been assessed as a negative factor for international customers.Brora was started as a small enterprise with a narrow range of cashmere sweaters, but with the passage of time, it swelled to 15 stores in the UK. The primary factor was the use of modern technology for marketing and servicing purposes.As the discussion stresses the extent of variation and popular addition to the stock can also be counted in the economic gain of the company. Even by maintaining relatively higher prices as compared to its competitors in cashmere, Brora has successfully maintained its market value. With the high notion of ‘made in UK’, Brora is quite well accepted in the UK. Brora has its   genre of customers with which it has maintained good relations. While finding enough space in the peculiar market of cashmere, Brora has successfully expanded   its business.  Brora has successfully integrated the traditionalism of handwork with the latest technology of cashmere production.  If SWOT analysis is applied on Brora, we will find that Brora has many factors  that  are the necessary ingredients of its expanding business. It is wholly owned by Victoria Stapleton.