Obesity in Todays Society

For good healthy long life, more energy and greater happiness, among many other benefits, the importance of regular exercise and a proper diet can't be understated. These two factors together are the most pivotal to determining a person's overall health, and adopting them both can make a dramatic difference in how you look and feel. Health Benefits According to the U. S. Department of Health and Human Services, a healthy diet means eating lots of fruits, vegetables, whole grains, low-fat dairy products and lean meats and minimizing the consumption of cholesterol, sodium, sugar and saturated fat.In conjunction with regular exercise, a healthy diet can reduce your risk of heart disease, osteoporosis, type-2 diabetes, high blood pressure and some cancers. For good health , long life, more energy and greater happiness, among many other benefits, the importance of regular exercise and a proper diet can't be understated. These two factors together are the most pivotal to determining a pers on's overall health, and adopting them both can make a dramatic difference in how you look and feel. Health Benefits According to the U.S. Department of Health and Human Services, a healthy diet means eating lots of fruits, vegetables, whole grains, low-fat dairy products and lean meats and minimizing the consumption of cholesterol, sodium, sugar and saturated fat. In conjunction with regular exercise, a healthy diet can reduce your risk of heart disease, osteoporosis, type-2 diabetes, high blood pressure and some cancers. Weight If you're overweight, eating healthfully and exercising regularly can help you lose weight safely and keep it off.And if you don't have a weight problem, physical activity and a healthy diet can help you maintain your current weight and reduce your risk of gaining extra weight in future years. Healthy foods are generally lower in calories and higher in nutrients than other foods, and regular physical activity burns off extra calories and keeps your metaboli sm healthy. Energy According to the National Institute of Diabetes and Digestive and Kidney Diseases, a combination of working out and eating healthy foods can boost your energy level as well as help you feel more alert and aware, both mentally and physically.Healthy foods give your body the nutrients and vitamins it needs to function at its best, and even though you use calories and energy through physical activity, the process actually increases the total amount of energy you have. Resolved Question Show me another  » Can someone proofread my argumentative essay? Can someone proofread my argumentative essay? Feel free to make changes if needed. P. S. sorry if it seems long†¦ In the United States, many people like to go out to dine at restaurants and fast food places on daily basics.People can turn their head to the right and left and they could see someone next to them who is obese or overweight. â€Å"Approximately 22 million children under five years of age are overweigh t. During the past three decades, the number of overweight children in the Unites States has more than doubled. In 1983, 18. 6 percent of preschool children in the United States were defined as overweight, and 8. 5 percent were defined as obese; by 2000, 22. 0 percent of preschool children were overweight and 10. 0 percent were obese†(Decklbaum and Williams p. 39S). Childhood obesity is an â€Å"epidemic† in America as many children are either overweight or obese. The reasons for childhood obesity are lack of exercise, healthy eating and nutrition, health problems, and low self-esteem. The lack of exercise and physical activities is one reason for childhood obesity. Therefore, there are many elementary schools that do not have any physical education teachers to teach exercise. For example, many elementary schools would have teachers who have no background in physical education teach students about exercising.Instead, they would tell students to go outside during class t ime about once a week to play kick ball or softball and that would be their exercise for the week. Another reason for not exercising is technology. Many children do not want to go outside to play with their friends, exercise or do any sport participation. They rather stay at home to chat with their friends over the Internet using Yahoo Messenger or AIM (software programs that allow people to chat with each other). They also rather stay at home and spend hours in front of a television playing video games and watching television shows like Rob and Big, CSI, and Sponge Bob. Television viewing often is considered one of the most modifiable causes of obesity in children. Children spend a substantial part of their lives in front of the television set. Recent parent-report and self-report data from a nationally representative sample of 3155 children indicate that 2- to 7-year-old children in the United States spend an average of approximately 2. 5 hours per day and 8- to 18-year-old childr en spend an average of about 4. 5 hours per day watching television and playing video games.When these data are combined with typical sleep data from children, it is found that children in the United States are spending more than 25% of their waking hours in front of the television set† This shows that technology is a big influence on why children do not want to exercise or do any physical activities. Many children who are obese in America do not eat healthy or have proper nutrition. Now a day, many parents are busy with work so it is easier for them to drive to McDonald’s or Burger King’s to order some fast food meals along with soft drinks for their children.Instead of cooking a meal and having their children drink water. In addition, these fast food restaurants like McDonald’s would try to convince their customer’s by asking them if they would like to â€Å"Supersize† their meals, so they can have larger portion of French fries and larger soft drink’s that would cost a few cents more. â€Å"As children's body weights have increased, so has their consumption of fast foods and soft drinks. The proportion of foods that children consumed from restaurants and fast food outlets increased by nearly 300% between 1977 and 1996.Children's soft drink consumption has also increased during those years, and now soft drinks provide soft drink consumers 188 kcal/d beyond the energy intake of nonconsumers†. Proper nutrition is essential and yet many children are not consuming enough fiber per day. Instead, they are consuming less than 10 grams of fiber per day and less than 25 grams per day during adulthood. â€Å"A 5-year-old child should consume at least 10 g of fiber per day and fiber intake should approach adult levels (20–25 g per day) by 15 years of age.Unfortunately, persons of all ages in the United States eat far fewer than the recommended number of servings of whole-grain products, vegetables, and frui ts. In 1994 to 1996, only 3% of individuals 2 years of age consumed 3 daily servings of vegetables (with at least one third being dark green or orange vegetables), whereas only 7% consumed 6 daily servings of grains (with 3 being whole grains). Currently, dietary fiber intake throughout childhood and adolescence averages 12 g/day or 5 g/1000 kcal (4200 kJ), a level of intake that has not changed in the past 30 years.Because total carbohydrate content has increased considerably during this period, most of this increase seems to be in the form of fiber-poor refined grains, starchy vegetables, and sugar-sweetened beverages† Mood Exercise stimulates brain chemicals that help produce feelings of happiness, contentment and relaxation, so you'll feel better if you workout on a regular basis. According to the Mayo Clinic, physical activity also makes you look better, which is a significant factor in boosting self-confidence and inspiring a satisfied life.Diversification Exercise and h ealthy eating can help make your life more diverse and interesting. You can seek creative ways to be physically active in your daily life and don't have to stick with the same exercise routine all the time. The American Cancer Society suggests exercising with co-workers, going dancing with friends, playing on a sports team and spending active time with your kids and family members. Following a healthy diet can also bring up opportunities for home cooking, culinary classes, farmers' market visits and more fun activities.

Comm 287 Study Guide

COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for â€Å"New Branded World† by Naomi Klein â€Å"On Advertising: Sut Jhally vs. James Twitchell† â€Å"Advertising as Religion† by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated, oversized, owned too much, employed too many people, and were weighed down with too many things 3. What race were new companies such as Nike and Microsoft competing in?A race to own the least and employ the fewest people rivaling the traditional all American manufacturers’ for market share. hey claimed that producing goods was only part of their operations 4. What tools and materials are needed for creating a brand? brand extensions, continuously renewed imagery for marketing and, most of all, fresh n ew spaces to disseminate the brand's idea of itself 5. What is the difference between the brand and the advertisement? Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing.Think of the brand as the core meaning of the modem corporation, and of the advertisement as one vehicle used to convey that meaning to the world. 6. What was the first function of branding? The first task of branding was to bestow proper names on generic goods such as sugar, flour, soap and cereal 7. According to adman Bruce Barton what was the role of advertising? In 1923 Barton said that the role of advertising was to help corporations find their soul. The son of a preacher, he drew on his religious upbringing for plifting messages: â€Å"I like to think of advertising as something big, something splendid, something which goes deep down into an institution and gets hold of the soul of it. †¦ Institutions have souls, just as men and nations have sou ls† 8. Where did the search for the true meaning of the brand take the agencies? The search for the true meaning of brands – or the â€Å"brand essence,† as it is often called – gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to the culture and to people's lives. 9.Why was the purchase of Kraft by Phillip Morris spectacular news for the ad world? This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth. 10. What did the radical shift in corporate philosophy towards the value of branding send manufactures to engage in? Increased advertising 11. What does David Lubars call consumers? David Lubars, a senior ad executive in the Omnicom Group, explains the industry's guiding princ iple with more candor than most.Consumers, he says, â€Å"are like roaches – you spray them and spray them and they get immune after a while. † 12. What is the â€Å"experiential communication† industry? A $30 billion bill industry. It is the staging of such branded pieces of corporate performance art and more. (ads on park benches, sidewalks, phone calls) 13. What happened on â€Å"Marlboro Friday†? it refers to a sudden announcement from Philip Morris that it would slash the price of Marlboro cigarettes by 20 percent in an attempt to compete with bargain brands that were eating into its market. 14.What was â€Å"Marlboro Friday† a culmination of? it was the culmination of years of escalating anxiety in the face of some rather dramatic shifts in consumer habits that were seen to be eroding the market share of household-name brands, from Tide to Kraft. 15. What happened to corporate strategy as a result of the bargain craze of the early nineties? A dvertising spending went down. Many decided to put their money into promotions such as giveaways, contests, in-store displays and (like Marlboro) price reductions The bargain craze of the early nineties shook the name brands to their core.Suddenly it seemed smarter to put resources into price reductions and other incentives than into fabulously expensive ad campaigns. 16. According to the agencies what would competing on the basis of real value lead to? Stooping to compete on the basis of real value, the agencies ominously warned, would spell not just the death of the brand, but corporate death as well. 17. How did companies such as Coke, Pepsi, McDonald’s, Burger King and Disney respond to the brand crisis? And when the brands crashed, these companies didn't even notice – they were branded to the bone. They always understood that they were selling brands before product.They had their eyes fixed on global expansion. 18. How did The Body Shop and Starbucks foster powerf ul brand identities? What the success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Here were two companies that had fostered powerful identities by making their brand concept into a virus and sending it out into the culture via a variety of channels: cultural sponsorship, political controversy, the consumer experience and brand extensions. 19. According to Scott Bedbury what must brands establish?Emotional ties because there’s no difference between products 20. What is the difference between advertising and branding? Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence. 21. What was the new consensus that developed as a result of the success of the brand builders? The brand builders conquered and a new consensus was born: the products that will flourish in the future will be the ones presented not as â€Å"com modities† but as concepts: the brand as experience, as lifestyle. 22. How do brands present themselves on-line?It is on-line that the purest brands are being built: liberated from the realworld burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations. . 23. How does Tom Peters separate types of companies? The top half – Coca-Cola, Microsoft, Disney, and so on – are pure ‘players' in brainware. The bottom half [Ford and GM] are still lumpy-object purveyors, though automobiles are much ‘smarter' than they used to be,† Peters writes in The Circle of Innovation (1997), an ode to the power of marketing over production. 24.In the new context how did ad agencies present themselves to their clients? 25. What does Phil Knight think Nike’s mission is? its mission is not to sell shoes but to â€Å"enhance people's lives through sports and fitnessâ₠¬  and to keep â€Å"the magic of sports alive. † 26. According to John Hegarty, what is Polaroid? â€Å"Polaroid's problem,† diagnosed the chairman of its advertising agency, John Hegarty, â€Å"was that they kept thinking of themselves as a camera. But the ‘[brand] vision' process taught us something: Polaroid is not a camera – it's a social lubricant. † 27. How does Tibor Kalman sum up the shifting role of the brand? The original notion of the brand was quality, but now brand is a stylistic badge of courage. † 28. According to Richard Branson, what do you build brands around? The idea, he explains, is to â€Å"build brands not around products but around reputation. 29. What is Tommy Hilfiger in the business of? Tommy Hilfiger, meanwhile, is less in the business of manufacturing clothes than he is in the business of signing his name. The entire company is run through licensing agreements. 30. According to Paul Otellini, how is Intel like C oke? Paul S. Otellini, replied that lntel is â€Å"like Coke.One brand, many different products. † 31. According to Sam Hill, Jack McGrath and Sandeep Dayal what can also be branded? â€Å"Based on extensive research, we would argue that you can indeed brand not only sand, but also wheat, beef, brick, metals, concrete, chemicals, corn grits and an endless variety of commodities traditionally considered immune to the process. † â€Å"On Advertising† Sut Jhally vs James Twirchell 1. As a social scientist, what question is Jhally interested in? As a social scientist, I am interested in the question of determination– what structures the world and how we live in it. . What is Marx’s aphorism that Jhally works with? I work with Marx's aphorism: philosophers help us understand the world, but the point is to change it. 3. What was Twitchell amazed by in terms of what his students knew? I was amazed by how little my students knew about literature compared t o advertising. 4. What about the material world interests Twitchell? I'm interested in why the material world has been so overlooked. Why has it been so denigrated? Why are we convinced that happiness can't come from it? 5. Why is Jhally interested in advertising, coming out of the Marxist tradition?The reason I am interested in advertising, coming out of that tradition, is that advertising links those two things together. It allows us to speak about both the material world and the world of symbolism and culture. 6. What is Jhally’s view driven by? Political factors not moral ones 7. What according to Jhally, have advertisers realized since the 1920s? They've realized since the 1920s that things don't make people happy, that what drives people is a social life. 8. Why doesn’t Jhally agree with Twitchell, when he (Twitchell) says that advertisers are delivering to people what they want?Advertisers are delivering images of what people say they want connected to the thing s advertisers sell. 9. What vision does Jhally see in advertising? A vision of socialism 10. Why does Twitchell think advertising excludes communal desires? because they are not as high on most people's agendas as they are for those of us in our fifties. Maybe most people are not as interested in the things we say we are interested in such as family and community. Maybe they are more interested in individual happiness. 11. Why doesn’t Jhally think that we can accept that advertisers reflect people’s real needs and desires?Advertising dominates so much that it leaves little room for alternate vision 12. According to Jhally, where is the only place in the culture where there is still independent thinking going on? The academy (universities) 13. Why does Jhally think that students do not follow through on the politics they really believe in once they leave higher education? When they leave school, they have a lot of debt that they have to do whatever they can to make mone y. 14. Why does Jhally disagree with Twitchell’s claim that the media system reflects most people’s ideas and desires? It has to do with access, not ideas.Everything is dependent on ad revenues, rather than public service. 15. How do Jhally and Twitchell disagree when it comes to the question of power? Jhally: Power is coming from the outside in. As if these corporate interests are over there doing things to us. Twitchell: ads are the articulated will of consumers rather than the air pumped out by commercial interests. 16. Why does Twitchell think people buy diamonds when they know them to be worthless? The need to make ceremony, to fetishize moments of great anxiety 17. According to Jhally, what does the diamond example point to?It points to how ads work (by reaching to human needs) capitalism works because it talks about real needs that drive people. 18. According to Jhally what is real and false about advertising? Real: its appeals False: the answers it provides to those appeals 19. According to Jhally, why is happiness a zero-sum game? Because although things are connected to happiness, it is always in a relative state ( in terms of what other people also have at that time. 20. What does Marx say about people making history â€Å"people make their own history/meaning, but not in conditions of their own choosing† 1. According to Jhally, what happens when you look at only one side of Marx’s aphorism on making history? You get a distorted view 22. According to Jhally, why did the Soviet Union fall apart? No one believed in it. They could see images of an alternative coming out of the west. 23. Why does Twitchell think advertising is not a trick? Because he sees trickery not as them pulling a trick on us but us actively collaborating in the process 24. What is Twitchell’s view of morality in advertising? It doesn’t figure into it. Ad has 1 moral value: Buy Stuff.Billboards ( immoral. The application of moral concerns t o ads is feckless. 25. According to Jhally, what is the last way you should evaluate advertising? Whether advertising is telling the truth or not. There is nothing to evaluate in ads. 26. What does Twitchell think people are after in advertising? These patterns that have to so with belonging, with ordering, with making sense 27. How does Twitchell answer the question of whether advertising is art? Art is whatever he says it is. Art= what people who teach literature, art, run galleries, edit magazines say it is. 28.Where does Twitchell see power emanating from in religion? The congregation behind the pulpit (supermarket arises) Sut Jhally â€Å"Advertising as Religion: The Dialectic of Technology and Magic† 1. What secret did capitalism discover that previous modes of production had not? (p. 218) capitalism discovered the â€Å"secret† of material production and proceeded to install it as its central and defining activity 2. In older non-market societies how could we ch aracterize people’s relationships with goods? (p. 219) A much more direct connection between the 2. people produced the goods the consumed for the most part. . What feature of goods did Marx recognize and install into his methodological framework? (p. 219) Goods are communicators of social relations 4. Why did Marx start his analysis with the Commodity? (p. 219) Because if one could understand how the community was produced, exchanged and consumed, then one would have the basis of an understanding of the entire system of capitalist relations 5. What happens to the real meaning of goods in capitalist production and consumption? (p. 220) 6. What does T. Jackson Lears argue about the early years of the 20th century (p. 220) That â€Å"feeling† replaced information . What had happened to the quest for health by the 20th century (p. 220) It had become almost entirely a secular process -advertisers picked up on these exploited emotional needs 8. How does advertising resemble the therapeutic world? (p. 221) All overarching structures of meaning had collapsed 9. In the consumer society what takes over the functions of traditional culture? (p. 221) The market place and consumption 10. What is the function of advertising with regard to the relation between object and producer? (p. 221) To refill the emptied commodity with meaning –ads ( initial emptying out 11.In the stage of Idolatry how does the consumer society respond to the appearance of the â€Å"immense collection of commodities† (p. 222) Celebratory mode: celebrate the great productive capacities of industrial society as reflected in products 12. What are the early stages of national advertising characterized by? (p. 222) Products are dominant/transcendent/ awesome 13. What strategy did advertisers use to call forth a religious experience with objects? (p. 223) -visual cliches: vague forms of sacred symbolism -transformed products into a surrogate trigger 14. How does advertising deve lop in the stage of Iconology? (p. 23) -moves from the worship of commodities to their meaning within a social context. Products + People = embodiment of social values ( ads are meaning-bared 15. In the stage of Narcissism how is the power of the product predominantly manifested? (p. 223-4) Through the strategy of â€Å"Black Magic† people undergo physical transformations or the commodity can be used to entrance/enrapture other ppl. 16. In the stage of Totemism, what do goods take the place of? (p. 224) Natural species 17. In the contemporary marketplace how is the person-object relationship articulated? (p. 224) Psychologically, physically, socially 8. How does advertising reflect the world that Marx described as characteristic of capitalism? (p. 224) A place of magic and fetishism ( goods are autonomous, they are in relationships with each other and where they appear in â€Å"fantastic forms† (with humans) 19. What is the real function of advertising if not to give p eople information? (p. 225) To make people feel good 20. What is advertising a secular version of and why? (p. 225) God. They can â€Å"satisfy† us and â€Å"justify† our choices 21. What two gospels does John Kavanaugh identify? (p. 226) Commodity form Personal form 22.At what level does advertising as a religion operate? (p. 226) Mundane, everyday level 23. What kind of religion can advertising be compared to? (p. 227) 19th century west Africa tribes ( Fetishism 24. According to Raymond Williams, what choice does modern advertising obscure? (p. 228) The choice between man as consumer and man as user 25. In the world of advertising the spirits of what invade the commodity and supply its power? (p. 229) The spirits of technology Film: No Logo 1. What did the new political movement identified by Klein in the mid 1990s take issue with? The growing power of multinational corps . What fundamental shift in marketing thought is reflected by â€Å"lifestyle branding†? Management babble ( if companies wanted success, their true product was their idea, not products 3. What does this fundamental shift explain? New forms of marketing, assault on public sphere, less choice -hearing more about the quality of work 4. What was the function of the first brands? Comfort and personal relationships 5. What does Klein mean by â€Å"brand tribes† Sell lifestyles ( ex. â€Å"nike type of person† 6. What idea did Coke sell in the 60s? Peace and love, youth and lifestyle 7. What did Disney sell? The American Dream 8.What does Nike sell? The nature of sport, athletic ability of star athletes 9. How does the new marketing approach differ from the old one? NEW: goes out into the culture and actually sees where people are using products 10. What is distinctive about the town Celebration? Created by Disney ( reps the American Dream Worlds first branded town ( no brands there 11. How does the colonization of public space pose a fundamental threat to democ racy? No choice anymore ( ads are EVERYWHERE –lost the idea of the public 12. How are shopping malls a striking example of this danger? They are private but designed to mimic a town square 3. What is different about the contemporary power of corporations than previously? -corps are on private property ( no freedom of speech and expression – they decide what to put in their stores ( they decide who makes money 14. How does Walmart’s â€Å"family values† brand identity clash with free speech? Lyrics, pics on magazines, etc. ( don’t fit their image 15. What do companies now see as their primary role? Producing brands and image meaning (logos) 16. How does a Nike sneaker get produced and by whom? Broker in hong kong send them to factories and contractors to find the cheapest place 17.What is the â€Å"Nike paradigm†? Finding cheapest places for the production and paying low wages 18. How are wages kept low by companies? Tightly controlling a wor k force (no unions) 19. What are export processing zones? Industrial parks (produces goods for our exploits) 20. Why is the work force in free trade zones largely young and female? They come from provinces and women are easier to control 21. What contradicts the much heralded claim that globalization will lead to development in poor countries? Labor is cheaper out east and they pay very little 22. How is the Nike example a case study in worker abuse?Countries began competing to see who could abuse their workers more 23. When companies decide to build the brand, what is at the cost of? Company sells off factories 24. How are American and European workers casualties of globalization and the Nike paradigm? People who had steady jobs lost them 25. What are McJobs? People who sell products for mega jobs, not real ones 26. Who are the two biggest employers in the U. S. Wal-mart and man power 27. How can a shoe tell the story of globalization It was produces all over the world 28. What are brand-based investigative activities?Campaigns look behind the brand to see how products are produced 29. What have become the most visible targets of globalization? Brands produced globally (china, korea, etc) 30. What is the line of riot cops guarding a McDonalds or a Starbucks symbolic of? They’re guarding the â€Å"entry point to globalization† 31. How can you shop ethically in this context? Support businesses that are ethical, buy in bulk as a school m become apart of the global movement 32. If you keep following the logos, where do you end up? Doorstep of the institutions that are writing the rules of global trade 33.What is being articulated by the street protests outside the meetings of the global financial institutions ? Reclaiming the public ( â€Å"the world isn’t for sale† 34. What forms can anti-corporate activism take? Culture jamming, ad busting (climbing on a billboard) Questions on film: THE DIAMOND EMPIRE 1. What did Edward Epstein disc over is the real business of the diamond industry? RESTRICTING what people knew/got 2. Why can’t DeBeers operate legally in the United States? Because it is a monopoly 3. According to Thomas Helsby, what makes the diamond cartel different from other cartels?It is controlled by a single company (which is owned by Anglo-Americans which is owned by DeBeers) Interlocking ownership 4. What makes DeBeers monopoly of diamonds an astonishing feat? Supply of diamonds is plentiful and abundant 5. What threat did Ernest Oppenheimer make to become Chairman of DeBeers? He would flood the world market with diamonds 6. What did a DeBeers mining engineer warn of in 1930? The diamond monopoly is dependent on the fact that the general public believes diamonds are rare 7. What was the simplest answer to the potential threat posed by small diamond mines? To buy them out 8.How does Foudad Kamil describe the operation that he ran for DeBeers when investigating unlicensed diamond dealing and smuggl ing Terrorist groups, black market. Broke the law, beatings, punishments, kidnapped, took them as prisoners. Buying offices in jungles 9. The rise of what presented a new challenge to the diamond cartel? The rise of African Nationalism (1960) 10. What did DeBeers do when Mobutu Sese Seke emerged as the dictator of Zaire? Send in American businessman, Templesman. Attempt to mend relations with Mobutu regime. 11. What term is used to describe how the Mobutu regime operated in regard to atural resources such as diamonds? Cliptocracy ( organizing principle is one of theft 12. What did Debeers do to keep diamonds from Angola from flooding the market and depressing prices? Spent $1/2 billion†¦regulated diamond mining 13. According to Edward Epstein, what is DeBeers objective when mines are discovered in â€Å"inconvenient† places? Prevent mines from being developed that are outside their control and come up with ways to prevent these diamonds from reaching the market. 14. What is Ernest Oppenheimer alleged to have done in regards to the diamond mine in Murfreesboro in Arkansas?Illegally influenced the closing of the mine to keep diamonds off the market 15. What was DeBeers response when American strategists wanted industrial diamonds during the Second World War for the production of weapons? DeBeers hesitated ( they denied US free access to industrial diamonds 16. Who was DeBeers alleged to have supplied diamonds to during the Second World War? Hitler , Germany 17. What did an investigation by the Justice Department conclude about the DeBeers actions with regard to the industrial diamonds it did provide to the Unites States during the war? DeBeers overcharged US 18.What did DeBeers wartime advertising appeal to? American Patriotism ( Paid for mining which produces diamonds we need to win war 19. According to Edward Epstein, what was the major way that DeBeers wanted diamonds to be introduced when scenes were written into the movies? In a way that was con sidered favorable ( man had to surprise woman and present her with a diamond 20. What did the British royal family become in regards to DeBeers? Sales agents 21. What fear did the slogan â€Å"a diamond is forever† arise out of? Fear that sales would be cut if second hand jewelry was put out in the market 22.According to DeBeers message to its dealers, what is its goal? Convince consumer to buy diamonds for every romantic milestone (cultural imperative) 23. How did DeBeers respond to the discovery of diamond mines in Siberia? did business with Russians 24. What does Thomas Helsby think is amusing about the eternity ring? Filled with stones from Siberia 25. Who comprises a significant part of the Indian labor pool that cuts small diamonds? 750,000 cutters 100,000 children under 13 26. What have Indian diamonds made possible? Low price jewelry 27. How did DeBeers respond to the discovery of a diamond mine in Australia?Mobilized threatened to reduce prices 28. According to Walte r Adams, what does the Sherman Act say? As long as you have enough competitors and act independently public interest will be protected. 29. According to DeBeers executives, what is the easiest airport in the United States to use if you need to leave the country when a subpoena is issued? Chicago O’Hara’s Airport 30. According to Edward Russell what did his boss at GE tell him about competing with DeBeers in the gem market? We won’ t compete with DeBeers 31. What evidence does Edward Russell give for his belief that GE is involved in a cartel with DeBeers?After he was terminated, identical price increase was implemented 32. While Harry Oppenheimer has criticized the apartheid system in South Africa, why does Duncan Hines think he is not being genuine? He claims he opposes the apartheid system, but yet he makes money from it 33. How did DeBeers create a mining workforce from black people living on the land? Unskilled workers ( they forced them off the land by enfo rcing taxes the black people didn’t have cash so they had to work in mines to pay the taxes 34. What are working conditions like for the miners in South Africa? Long hours, not much to eat, harsh weather conditions 5. How did the revulsion of the world to the brutality of apartheid contribute to the growth of the Oppenheimers’ power within South Africa? Investors withdrew investments, international companies in South Africa got out of the country 36. What may be the cartel’s greatest accomplishment? Transformed the illusion that diamonds are valuable into a reality 37. Why is the diamond deception not a one-person play? Deceiver and deceived . The person who is deceived plays a part in the deception as well. It’s future rests in all of the people who believe its myths and carry on the value.

How Does Television and the Media Influence Children? Essay

Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the power to influence our thoughts. This influence is sometimes positive and sometimes negative. NEGATIVE EFFECTS Media is the most influential one for the people to resort violence. Studies have suggested that the exposure to violence on television, movies and video games make the children more aggressive, fearful, less trusting and more accepting of violence. This does not mean that they will start bringing weapons in the school but they will be more aggressive and less trusting towards their friends, teachers and siblings. Some of them may carry out same violent act that they see in the violent programs and eventually become more disposed to commit acts of violence. In the past, news about some murder, accidents etc. were used to be published in simple sentences or we can say in a way to just inform the people about a particular happening. But now all has changed. Today news is published in an exaggerated manner to attract the attention of people. This is against the ethics of journalism. So instead of being constructive, media plays a destructive role. People who read much of these news or view excessive violence on television, trust less and take the world more frightening than it is. Sex and violence in media also lead towards the sex crimes in the society. It traumatizes youngsters which result in abuse in the home, streets, towards  children etc. Some advertisements try to influence the people by telling them the importance of branded items. As a result children and youngsters become status conscious and thinks that by using these items they can show their high status in the society. To fulfill their needs or to impress others they many times go violent to get money. STATS VIOLENCE IN THE MEDIA Huston and colleagues have estimated that the average 18-year-old will have viewed 200,000 acts of violence on television _(Huston, A.C., Donnerstein, E., Fairchild, H. et al. Big World, Small Screen: The Role of Television in American Society. Lincoln, NE: University of Nebraska Press, 1992.)_ 41% percent of American households have three or more televisions _(Nielsen Media Research, 2000)._ 56% of children ages 8-16 have a television in their rooms _(Annenberg Public Policy Center, 2000. Media in the Home 2000)_ Percentage of television-time children ages 2-7 spend watching alone and unsupervised: 81 _(Kaiser Family Foundation, 1999. â€Å"Kids and Media @ the New Millennium.†)_ Television alone is responsible for 10% of youth violence. _(Senate Judiciary Committee Staff Report, 1999.)_ Average time per week that the American child ages 2-17 spends watching television: 19 hours, 40 minutes _(Nielsen Media Research, 2000)_ Percentage of day care centers that use TV during a typical day: 70 _(Tashman, Billy. â€Å"Sorry Ernie, TV Isn’t Teaching.† New York Times. Nov 12, 1994.)_ Hours per year the average American youth spends in school: 900 _(Barber, Benjamin. Harper’s. Nov 1993: 41)_ Hours per year the average American youth watches television: 1,023 _(Nielsen Media Research, 2000)_ The influence of media on children extends to health related issues. Although television has the power to educate on nutrition, exercise, and a wide variety of health related issues, it can also be a negative force through images and advertisements which influence viewers to make poor food choices or to overeat. In addition, excessive television viewing can result in inactivity which further contributes to excessive weight gain and poor fitness levels. Children are specifically targeted by some advertisements and are even more vulnerable than adults to their influence. Adults must assist children in questioning and thinking critically about the messages they see on TV. Limiting television viewing time and encouraging physical activity are precautions that parents should consider. Formal essay plan Topic: Influence of media on our lives. Position: I agree that media influences our lives. Style: debate, convincingly Statements. Media is the most influential aspect for people to resort violence The power of Adverts on T.V account for obesity upon young adolescents and many older people. T.V, Magazines, Newspapers. All influencing a child with a turning of a page or a push of a button. Concluding statement It is obvious that media plays a crucial part in today’s community, though clearly it can be seen that sitting on the couch watching midnight murders influences negative aspects to our lives. Paragraph 1: Media influence on Children. Although Media has the power to educate on nutrition and conflicts; it can also be a negative strength in a wide range of categories such as health. Media influence upon Adolescents extends towards much health related issues. T.V or magazines use advertising as 30% of content .Without a doubt we are seeing an up rise in child obesity from negative influences through the media. Images and Advertisements of food retailing influence children to make deprived decisions on food. Additionally, excessive viewing of Television can promote poor health conditions and excessive weight gain. Young adolescents are the main targets to the advertising industry as their influences are more venerable that those of adults Studies show that the, Average time per week that the American child ages 2-17 spends watching television: 19 hours, 40 minutes. Over 40% of watching time is contributed to Advertising. With 56% of children ages 8-16 having a television in their rooms children are one of the Victims encased in this web. _†Cinema, radio, television, magazines are a school of inattention: people look without seeing, listen in without hearing.†_ Robert Bresson Paragraph 2: Media influences on Behavior. Number of murders seen on TV by the time an average child finishes elementary school: 8,000 Number of violent acts seen on TV by age 18: 200,000. So instead of Media being constructive, media plays a destructive role. People, who experience much of this news or view excessive violence on television, become influenced and take the world for a dangerous and violent place. The violence and abuse experienced through media, traumatizes children and can lead to abuse in the home, streets, etc. Studies have suggested that a surplus amount exposure to violence on television, movies and serials make people aggressive, fearful, less trusting and more deceptive. To the extent, people mainly teens are smuggling weapons into schools and society.

Gender Issues in the Workplace Essay

Introduction Believe it or not women have had rights in the work force for over two hundred years. Women should be treated as equals with men in the work place, but that is not always the case. Companies need to be careful with gender issues; they could lead to law suits and cost millions of dollars. People whether it is men or women should be hired, promoted, or given raises based on their experience not their gender. Dealing with gender issues in the work place can create many problems that can be solved by treating all employees equally. Women have been denied rights in the work place for many years. There are many laws in place to protect women in the workplace. Not all employers follow these laws; women still on an average make less than men. This is why women should prepare themselves with knowing the current laws that deal with gender issues in the work place. Purpose and Scope To prove that women are just as valuable in the workplace as men are. Women can do the same job as men without complications. A woman working the same job as a man usually makes less money than the man. Women are sexually harassed in the work place. They are not treated as equals. Women should be treated as equals in the workplace. They should get the same pay and benefits as a man does and not be harassed because of their gender, yet this is not always the case. In explaining a little history about women’s rights, these sub-problems will also be answered: 1. Do women know that there are laws in place to protect them in the workplace? 2. How are women discriminated against in the workplace? Why? 3. What steps should women take to solve these problems? 4. What steps should employers take make sure they do not discriminate against women in the workplace? Data Graph 1: This is a graph showing the statistics on women’s human rights issues. (Source:Second Report on the Plan for Gender Equality, 2000) Graph 2: These next few quotes go with the graph. â€Å"But in the last few months, the trend has turned around: since December, job  growth has been significantly stronger for women than men. The number of employed men rose by only 83,000 in the last two months, the Bureau of Labor Statistics reported Friday(March 12, 2012). The number of employed women rose by 192,000† (Leonhardt, D.2012). â€Å"The recent job growth in white-collar sectors that employ large numbers of women, including education, health care, restaurants and hotels, is a major reason. The fact that new jobs continue to go disproportionately to college graduates — and women make up a majority of new college graduates — also plays a role† (Leonhardt, D.2012). Findings Past: In the past gender issues in the workplace were a major problem. Women were assigned to the temporary, part-time, or low responsibility positions because employers believed that their first priority was taking care of their families. When women got married they were likely to quit, and women who were already married would usually quit as soon as they got pregnant. Women who already had children were perceived as caring more about their children then about work. When people thought of women in the workforce they believed a man was more qualified to do the job. What the people in the past did not see; was the strong, highly motivated, and driven women that were right there to work just as hard as a man could. How women came up in the workforce: Women have rapidly climbed up the ladder in the workplace. â€Å"Back in the late 1800’s only about 18% of women were in the labor force. Then the 1900’s it jumped to about 30%.In the early 2000’s it grew to about 60%† (Blau, Ferber, & Winkler, 2006 as cited in Carr 2009). Women have come a long way in the work force, people are beginning to see women as equally qualified as a man in the workforce. In many situations today, after the economy went down, the wife is the bread winner and the husband stays home with the children. Many businesses are slowly adjusting to the new changes, and learning to treat women as equals to men. This is because of the high increase in women in the workforce. With this increase the old attitudes and behaviors had to change. How women are discriminated against in the workforce: When women are discriminated against in the workforce, such as: sexual harassment, promotions, pay, race, and hiring matters are now against the law. â€Å"Maternal and care-giving discrimination comes in all flavors: outright termination because a mother cares for her sick or disabled child; derailing an employee on track for a promotion after she gets married or creating a hostile workplace environment for pregnant employees† (Pacenti, 2008). These are just a few of the many ways that women are discriminated against in the workplace. A few more ways discrimination takes place are based on fairness among employees, race, and sexual orientation. Women should be given the same opportunities as everyone else. Our laws have changed over the past few centuries and there has been many changes in the workforce since women have entered it. Women have the determination to overcome discrimination. Laws: Over the past few decades, people have overcome and adjusted to the new definitions of gender roles. People are now more aware of the laws in effect for these issues. Over the years, many laws have went it to effect. Such as: â€Å" Title VII of the Civil Rights Act of 1964 (Title VII), which prohibits employment discrimination based on race, color, religion, sex, or national origin; The Equal Pay Act of 1963 (EPA), which protects men and women who perform substantially equal work in the same establishment from sex-based wage discrimination; The Age Discrimination in Employment Act of 1967 (ADEA), which protects individuals who are 40 years of age or older; Title I and Title V of the Americans with Disabilities Act of 1990, as amended (ADA), which prohibit employment discrimination against qualified individuals with disabilities in the private sector, and in state and local governments; Sections 501 and 505 of the Rehabilitation Act of 1973, which prohibit discrimination against qua lified individuals with disabilities who work in the federal government; Title II of the Genetic Information Nondiscrimination Act of 2008 (GINA), which prohibits employment discrimination based on genetic information about an applicant, employee, or former employee; and The Civil Rights Act of 1991, which, among other things, provides monetary damages in cases of intentional employment  discrimination† (The U.S. Equal Opportunity Commission). â€Å"The most current The Lilly Ledbetter Fair Pay Act of 2009 law adds a provision to Title VII, which provides: unlawful employment practice occurs, with respect to discrimination in compensation in violation of this title, when a discriminatory compensation decision or other practice is adopted, when an individual becomes subject to a discriminatory compensation decision or other practice, or when an individual is affected by application of a discriminatory compensation decision or other practice, including each time wages, benefits, or other compensation is paid, resulting in whole or in part from such a decision or other practice† (Grossman 2009). All of these laws have helped women progress in the workplace. Women have continued climbing to the top of the ladder. Many employers should keep in mind when conducting interviews and in hiring, they cannot discriminate against the sex of gender of a person, their marital status, their family status, their sexual orientation, their religious beliefs, their age, any disabilities, their race, or their associations. Following these rules when interviewing or hiring will save a company from many law suites and a bad reputation. Conclusion In conclusion women should not be discriminated against because they can perform the job at hand just as well as a man could. In recent years women holding jobs has increased and they have begun to receive equal pay. With all of the new laws and previous laws that are in place women will no longer be discriminated against because there are too many consequences for employers. Hopefully all employers will begin to follow these laws, because there are still employers who do not. In closing all women should make sure they are aware of the laws in place to protect them in the workforce. References Carr, D. (2009). Gender Discrimination. Encyclopedia of the Life Course and Human Development. Retrieved from http://go.galegroup.com.bakerzproxy.planet.info/ps/retrieve Grossman, J. (2009). The Lilly Ledbetter Fair Pay Act of 2009. Find law. Retrieved from http://writ.news.findlaw.com/grossman/20090213.html Leonhardt, D. (2012). Has the He-covery Become a She-covery? (6 month change in employment chart). The New York Times. http://economix.blogs.nytimes.com/tag/women-in-the-workforce/ Pacenti, J. (2008). Workplace Discrimination: Hitting the Maternal Wall. Corporate Counsel. Retrieved from http://www.law.com/jsp/cc/PubArticleCC.jsp?id=1201255554661 The U.S. Equal Employment Opportunity Commission. Laws Enforced by EEOC. Retrieved from http://www.eeoc.gov/laws/statutes/index.cfm The U.S. Equal Employment Opportunity Commission. Federal laws prohibiting job Discrimination Questions and Answers. Retrieved from http://www.eeoc.gov/facts/qanda.html Second Report on the Plan for Gender Equality 2000 (Graph on women’s human rights issues). (2000). Women Watch. Retrieved from http://www.un.org/womenwatch/confer/beijing/national/japan98.htm

Principles and trends in curriculum development Essay

Principles and trends in curriculum development - Essay Example Children naturally express such creativity in their natural communication. Their communications may be expressed in various forms or â€Å"languages†Ã¢â‚¬â€œ in words, drawing, artwork, three-dimensional constructions, music and movement. Young children do not express their ideas in just one form but move naturally and easily between â€Å"languages†. They may vacillate from drawing, speaking, singing and moving (Fawcett & Hay, 2004). A more holistic perspective of learning that likewise entails creativity development is now being supported by many educators, as it threads segregated learning into a more integrated one. Littledyke (2008) has defined integrated curriculum as such: Integrated curriculum thus refers to the use of several different strategies across several different domains and encompassing project and process approaches for holistic learning and development designed to support meaningful learning for children† (pp. 21-22). Curriculum integration hel ps students recognize connections between curriculum areas. These connections are essential to the brain in order to learn effectively. Integration changes the emphasis from the instruction of discrete academic subjects to activities that promote learning through real-life tasks. It blends academic disciplines into integrated topic studies which support creative thinking and problem solving, as opposed to rote memorization and teacher-directed instruction of isolated skills and bits of information (Krogh, 1995). An integrated curriculum consists of a number of strategies that can be applied to deepen meaningfulness and support conceptual development (Bredekamp and Rosegrant, 1992). The initiative to integrate curriculum began when John Dewey (1938) proposed that curriculum be linked to real-life experiences and organized around activities that interest and engage children actively. Dewey asserted that children’s interests naturally progress into appropriate learning activitie s and extend to various areas of study. As implied by the guidelines for appropriate curriculum, the concept of integration can also be attributed to the integrated nature of development; that is, development in the different domains does not occur in isolation; rather they influence one another (Bredekamp and Rosegrant, 1992). An integrated curriculum allows the young child to perceive the world around him more clearly. Furthermore, it provides opportunities for in-depth exploration of a topic and learning that has a thorough coverage; more choices and therefore more motivation to learn and greater satisfaction with the results; more active learning; an opportunity for the teacher to learn along with the children and model lifelong learning; and a more efficient use of student and teacher time (Brewer, 2001). For the teacher, an integrated curriculum is a good planning device that offers much flexibility. If the children lean toward another way other than what the teacher had expec ted, the integrated curriculum quickly guides her as to how to integrate it to a related concept so the flow of learning is not disrupted. At one glance, the integrated curriculum shows the coverage of what the children learn in school. It advocates natural learning, as it follows children’s interests and not impose the concepts that they need to learn. It follows that the skills they learn become meaningful to them, as it sprouts from their own interests. It also gets to touch on

The case of christ Essay Example | Topics and Well Written Essays - 1000 words

The case of christ - Essay Example From this movement has come the Christian apologetics who, according to The Christian Apologetics & Research Ministry, are a group of people that â€Å"use logic and evidence to defend Christianity and promote the truth of the Bible†(Slick, 2011). Perhaps one of the most influential books from the Christian Apologetics movement is The Case for Christ which proposes a myriad of evidence that supports the existence of Jesus Christ as the Son of God. Lee Stobel and Jane Vogel, authors of the Student Version of The Case for Christ, provide a summary of who Jesus Christ was. At the very core of the argument is that Jesus was the Messiah and the Son of God (Strobel and Vogel, 23). His role on Earth was to save the sinners which was accomplished by sacrificing himself and dying on the cross for everyone’s sins. One of the important aspects of this that the authors take on is the fact that Jesus did not explicitly state that he was God: â€Å"Some of Jesus’ statements a s they are recorded in the Bible don’t seem to be clear claims that Jesus is God†(Strobel and Vogel, 23). However, Strobel provides several scriptures that support the claim that Jesus believed he was God and through conversations with disciples, followers, and others stated as much. Some of the evidence included Matthew 16: 15-17 where Jesus asks Peter who he (Peter) thinks Jesus is and Peter replies â€Å"You’re the Christ, the Messiah, the Son of the Living God†(Strobel and Vogel, 23). Strobel present very convincing evidence that Jesus was in fact the Messiah by way of presenting Isaiah 53 which is in essence a prophecy of who the Messiah would be. Strobel claims that Jesus matched the prophecy and that many of these aspects could not be manipulated by Jesus in order to make them match such as birthplace, family, the betrayal by Judas Iscariot, and the guards that gambled over Jesus’ clothes when he was dying on the cross(Strobel and Vogel, 44-4 6). Since Isaiah 53 was written hundreds of years before Jesus was born, the argument that Jesus was indeed the Messiah is extremely convincing. The next step in presenting the case for Christ is to delve into the reliability of the Gospels which are the books of the Bible that detail Jesus Christ and his life. Strobel presents evidence that indicates that these books are quite reliable. The biggest piece of evidence is the differences between Matthew, Mark, Luke, and John. Although many people would say these contradictions make the books less reliable, Strobel disagrees stating that â€Å"the idea is that if the writers were lying, they’d make sure to get their stories straight—and they’d agree in every detail. What seems to be a contradiction is often the same event viewed from different perspectives†(Strobel and Vogel, 54). Additionally, Strobel brings up an interesting point about the timeline of Christ’s death and the teachings of Paul. Accor ding to Strobel, the timeline suggests that Paul came to learn about Christ dying on the cross for the world’s sins and his resurrection within 2-5 years of it occurring. Strobel makes the argument that the fact Christianity was already teaching this aspect about Christ suggests that â€Å"that’s far too fast for legend to have developed and wiped out a core of historical truth†(Strobel and Vogel, 60). This is compelling evidence since it is widely thought that the time

Influences on comprehension, fluency, and word recognition Essay

Influences on comprehension, fluency, and word recognition - Essay Example Rather, it is a thinking process, where the reader thinks about what the symbols, signs and the words mean (p.99). To further contextualize the definition, the authors cited explanation from other sources that underscore how the reading comprehension reduces uncertainty and builds the bridge between the new and the known (p.99). The RAND Corporation also developed a similar definition, that which considers reading comprehension as the process of simultaneously extracting and constructing meaning through interaction and involvement with written language (Sweet and Snow 2003, p.10). Based from these definitions, one can infer several important insights. First, reading comprehension is a big concept that encompasses word and symbol recognition, the level of reading fluency and the ability to understand and think about the texts being read. Consequently, this paper will refer to reading comprehension as inclusive of cognition, fluency and word recognition. In addition, the framework also reveals that it is a construct resulting from social and/or cultural processes. The understanding required for the symbols and texts entails the influences of the environment, not unlike how children acquire cognitive abilities and behaviors. These points are important because they underpin the position that technology, motivation and instruction are crucial in developing reading comprehension ability. A study undertaken by Lietz (1996) measured the reading comprehension skills of students across six countries. There were at least four variables identified as major influences in a learner’s reading comprehension: gender, the education of the parents, the education of the learner, and the number of books and resources available (p.398). This study corroborates the position that reading comprehension is affected by environmental factors. For example, the education of the parents implies numerous dimensions. First, there is the level of awareness regarding the learner’s cognitive development. A higher educational attainment would mean a better understanding of the psychology of the learner. It could also be influence the perspective of the parents on education, academic performance and reading. Based from such perspective, the availability or unavailability of resources – which was also an identified variable - such as books, computer, the Internet, among others are determined. The body of literature on this subject echoes this theme. Alcantara et al. (2003), found that the attitudes of the parents, siblings and peers as well as the home background (i.e. whether the learner is read to or provided with sufficient reading materials) are crucial in the acquisition of reading comprehension ability (p.89). What these studies highlight is the fact that reading comprehension is a skill that is learned through a complex process, involving many factors. Student Motivation The student motivation is easily the most important variable that influences re ading comprehension or the acquisition of the ability. As has been mentioned earlier, reading comprehension is a cognitive process. This prompted Paris and Stahl (2005) to conclude that motivational processes are integral to it. It was argued that, generally, motivation, along other constructs, is behind comprehension, which for its part is considered as a psychological phenomenon (p.29). They demonstrated the dynamics of